Singapore, 4 July 2007 - Epson, a world leader in digital imaging, announced the launch of the EPSON Stylus™ C90 single function printer and EPSON Stylus™ CX5500 all-in-one printer. Offering the same high quality and durable image printouts as similar Epson printers in its category, the printers are set to define the benchmark in affordable long term operating cost.

Flexible ink cartridge arrangement for unsurpassed cost savings
Featuring an innovative ink cartridge bay, both printers offer the flexibility of accepting ink cartridges of different capacities.  Based on your own printing needs, this amazing feature will help reduce the cost of long term printing as users can now choose between Epson's Standard ink cartridges and Low Cost ink cartridges.

To further decrease the cost of printing, EPSON's INKdividual™ system means users need to only replace the colour which has run out instead of changing the full set of inks at the same time.

Quality printouts assured
Regardless of which you choose, both cartridge types use Epson's revolutionary DURABrite™ Ultra inks to deliver the high quality and durable prints you are familiar with from Epson.

DURABrite™ Ultra inks are specially developed for resistance against fading, smudging and accidental water spillage, while ensuring that printouts remain vibrant and brilliant.  Epson's specially formulated pigment inks offer exceptional resistance against accidental spillage and harmful environmental contaminants which cause premature fading.  When used with genuine Epson paper and stored correctly, 
DURABrite™ Ultra inks can ensure print durability of up to a staggering 120 years on matte paper heavy weight paper.

Award-winning print system and fast printing speed
Despite their attractive price propositions, both the EPSON Stylus™ C90 and EPSON Stylus™ CX5500 punch above their weight with the award-winning Micro-PiezoTM* print head system and Variable Sized Droplet Technology (VSDT).  Both technologies combine to offer high print accuracy and reliability, with the ability to produce subtle tone gradation in images.  Matched with print resolutions of up to 5760 dpi, users can be confident of printouts that are sharp and clear. 

In tandem with the demand for faster printouts, both printers satisfy with rapid print speeds of 25 pages per minute (ppm) for black text and 13ppm for colour printouts.  In addition, the innovative One-Touch Copy feature of the EPSON Stylus™ CX5500, completes tasks in as quickly as four seconds.  Whilst the scanner is capable of resolutions of up to 600dpi, it also allows for enlargements of photos up to A4 size. 

Achieve photo lab quality prints easily
With hardware specifications similar to many higher end printers, both printers continue to impress with the bundled suite of software applications.  EPSON PhotoEnhance is a smart default feature which automatically corrects common flaws in images such as overexposure and red eye correction to ensure optimum printouts.  For easy image management, the EPSON Creativity Suite provides reliable help in finding and sorting out your personal collection of digital images. 

With the slew of cutting edge print technology and unique flexible ink cartridge arrangement, the new printers are evidence that quality does not need to come with a high price.  The EPSON Stylus™ C90 and EPSON Stylus™ CX5500 are priced attractively at S$108 and S$188 respectively. As for the ink cartridges, the Standard inks are priced at S$16.80 while the Low Cost inks are priced at S$9.90.  Both printers are available from July 2007. 

Note:
*The Micro-Piezo system is a proprietary print head technology designed and developed by Seiko Epson Corporation.  The prestigious Perkin Medal was conferred to its inventor, Mr Minoru Usui, for leading the research to developing the unique print head for commercial ink-jet printers.  The Perkin Medal was instituted in 1907 and is the most prestigious SDC (Society of Dyers and Colourists) medal.  It is awarded in exceptional circumstances for discoveries or other work of outstanding importance in relation to the tinctorial and allied industries.

Epson is the registered trademark of Seiko Epson Corporation.  All other product names and other company names used herein are for identification purposes only and are the trademarks or registered trademarks of their respective owners.