Singapore, 5 October 2005 - Epson, the world leader in digital imaging and printing solutions has today launched its revolutionary EPSON DURABrite Ultra Ink product range. Designed to Wow!, the EPSON DURABrite Ultra Ink products will revolutionise the printing status quo with its promise of unprecedented durability and quality, even on plain paper.
EPSON DURABrite Ultra Inks are designed to be water-resistant, smudge-resistant and durable with light-fastness of up to 120 years*. The latest range of products fueled by the EPSON DURABrite Ultra can produce excellent photo quality on plain paper, and prints are exceptionally glossy when used with Epson's ultra glossy photo paper.
Siew Jin Kiat, Manager, Digital Imaging, Epson Singapore said, "Epson products are designed with the needs of the user in mind, and we devote considerable research and development resources in exceeding those needs. Epson printers are part of a digital imaging system which is designed to provide optimum performance and print quality.
The new EPSON DURABrite Ultra Ink range does not only provide superb quality printouts with improved light-fastness for better durability, but are also environmentally friendly by allowing prints to be enjoyed much longer."
Unsurpassed Glossiness with EPSON Ultra Glossy Paper
EPSON DURABrite Ultra Inks work best with EPSON Ultra Glossy Photo Paper, by far the industry's glossiest in photo printing mediums.
The thickness of the paper has been improved, and the rigidity of the paper has been reinforced, providing a better texture when touched. Its paper opacity and whiteness have also been improved for better colour and image reproduction, making it a product that is premium in grade.
Recently appointed Junkichi Yoshida, Director for the Branded Product Division said, "Epson recently announced the establishment of its new global tagline, "Exceed Your Vision." This reinforces our commient to continually provide innovative technology and products, to allow customers to go beyond their limitations and exceed their vision."
"As the leader in digital imaging, we ensure the services, products and solutions are positioned as world firsts', which will be reflected in our upcoming advertising campaign, which you will no doubt, be seeing a lot of from next week onwards. As an innovative company, trusted throughout the world, Epson is also known for its commient to customer satisfaction and environmental conservation. As part of Epson's vision and direction, imaging solutions such as these that are launched today, demonstrate the company's research and development capabilities, which enable us to stay on the cutting edge of digital imaging technology," added Yoshida.
* Based on Epson's test conditions when printed on EPSON Matte Paper-Heavyweight.
About Epson Singapore
Epson is the world's leader in digital imaging solutions as well as printer manufacturing. The company's Singapore operation is also the Regional Headquarters of Seiko Epson Corporation. The company markets and supports Epson printers, scanners, projectors, electronic devices including liquid crystal displays, semiconductors and system devices in the ASEAN, South Asia and Oceania territories (with exception to support for electronic devices in Oceania). Epson is dedicated to creating products for the home and business markets to meet consumer needs.
About the Epson Group
Epson is a global leader in imaging products including printers, projectors and LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency.
Epson is a network of 85,647 employees in 115 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., the Group had consolidated sales of 1479.7 billion yen in fiscal 2004.
