Singapore, 7 November 2007 - Epson, a world leader in digital imaging, announced the launch of the EPSON PictureMate™ PM270 4R portable photo printer. With its' compact design and incredibly easy to use functions, get ready to be amazed by the suite of features that Epson has squeezed into this little box of fun!

Handy design for portable printing
The EPSON PictureMate™ PM270 comes complete with a comfortable carry handle and folds neatly into a box with no protruding parts when not in use.  It is the perfect companion with its small form and stylish exterior, especially for users who require printing on the go.  With the optional battery pack, the EPSON PictureMate™ allows users to print 4R lab-quality photos anytime anywhere. 

EPSON PictureMate™ = speedy prints + quality
The EPSON PictureMate™ offers a reliable portable photo printing solution by combining quality and speed.  This little box of fun churns out a lab-quality photo in just 37 seconds.

The EPSON Claria™ Photographic Inks let users achieve photo lab-quality print out.  It produces glossy photos with true-to-life colours and protects your precious memories from fading with outstanding durability of up to 200 years (in dark album storage conditions).  Furthermore, the EPSON PictureMate™ is integrated with EPSON ClariaTM PhotoEnhance which is an automatic scene correction function that optimises skin tones, colour casts and exposure levels to produce perfect photos every time.
 
PC-less printing
This small box also comes with an extensive card slot bay which supports the most common type of memory cards.  With a generous tiltable 3.6" colour LCD screen, it allows users to experience PC-less printing effortlessly.  Alternatively, users can plug in their PictBridge devices for direct photo printing.

For the ultimate wireless printing experience, users can use the optional Bluetooth toggle.  This allows the EPSON PictureMate™ to receive images from any Bluetooth-enabled devices including mobile phones and notebooks.

To further enhance ease of use, the new EPSON PictureMate™ reduces sophisticated features to a touch of a button.  Compared to previous models, it has less buttons and a new interface.  It now has a dedicated zoom function and improved design featuring membrane textured buttons which are easier on the fingers than plastic keys.

Powered by the award-winning Micro-Piezo* print head for high-speed printing and Advanced Variable Sized Droplet Technology for precision control over ink droplet sizes (up to 5760 dots per inch resolution), these key technologies ensure the photos produced are of the highest quality.

Do away with complicated ink cartridge changes!  The new EPSON PictureMate™ keeps things simple by using a single ink cartridge.  Retailed as a bundle, the PicturePack™ comes with 150 pieces of 4R photo paper and one ink cartridge (sufficient for 150 printouts).  With an average cost of just S$0.30 per print, photo printing is affordable too.  Priced at S$358 and available from 9 November 2007, get set to rekindle your love affair for photo printing!

Note:
*The Micro-Piezo system is a proprietary print head technology designed and developed by Seiko Epson Corporation.  The prestigious Perkin Medal was conferred to its inventor, Mr Minoru Usui, for leading the research to developing the unique print head for commercial ink-jet printers.  The Perkin Medal was instituted in 1907 and is the most prestigious SDC (Society of Dyers and Colourists) medal.  It is awarded in exceptional circumstances for discoveries or other work of outstanding importance in relation to the tinctorial and allied industries.

Epson is the registered trademark of Seiko Epson Corporation.  All other product names and other company names used herein are for identification purposes only and are the trademarks or registered trademarks of their respective owners.