Singapore, 3rd November 2006 - Epson, a world leader in digital imaging, announced the launch of the EPSON PictureMate PM210 equipped with the sophisticated new EPSON Claria Photo Lab system. 

Visually appealing and endearing to own, the compact print box charms in every way!  The EPSON PictureMate PM210's small size means its fits snugly into any corner of your home.  With print quality akin to high-end photo printers to fascinate enthusiasts, and simple enough for grandparents to enjoy advanced digital imaging without sacrificing the joy of collecting and sharing photos, there is something for everyone! 

With the simple portable, plug and print concept, the EPSON PictureMate PM210 is so easy to use!  The new photo printer also promises brilliant and long lasting photos at your fingertips with the innovative EPSON Claria Photo Lab system. 

Photo lab quality prints with EPSON Claria Photo Lab System
Even beginners can now achieve lively printouts with the powerful EPSON Claria Photo Lab System.  Consisting of the EPSON Claria Photographic Inks and EPSON Claria PhotoEnhance software, next generation photo lab quality printing now comes in a handy size. 

EPSON Claria PhotoEnhance is an advanced software which automatically corrects colour and lighting imperfections in digital images.  When dealing with poorly taken photographs, EPSON Claria PhotoEnhance analyses and enhances features such as skin tones and scenery using the smart auto scene correction feature.  

When using EPSON Claria Photographic Inks with Epson Premium Glossy Photo Paper or Ultra Glossy Photo Paper, you will never have to worry about your precious photos getting damaged by environmental hazards again.  Best of all, it always delivers beautiful prints that last generations, and outlasts traditional film-processed photos.  Furthermore, each print is smudge, scratch, water and fade resistant for convenient, worry-free handling.  

The EPSON Claria Photographic Inks offers a wide colour gamut, so you will experience rich colour tones, excellent depth, stunning clarity and high glossiness in every photo.  For outstanding printouts without the fuss, the EPSON Claria Photo Lab System works diligently without any user intervention. 

Also integrated, the award-winning Micro Piezo* print head is a tireless engine that is capable of continuous printing without any lapse in consistency and quality. As it uses the Micro Piezo print head, users will never need to waste time waiting for the print head to cool down.  Equal to the task, the Variable Sized Droplet Technology (VSDT) accurately pumps out ink of three different droplet sizes (smallest droplet size at three picolitre) for precise print productions.  With print resolutions of up to 5760dpi (the highest available for compact photo printers in the market), even crucial details in photos can be dutifully printed.

Simplicity at its best
Enjoy photo printing without the fuss of a PC.  The EPSON PictureMate PM210 is fully accomplished to take on printing tasks both wired and wirelessly.  The PC-less printing feature is great news for users who want excellent photos with minimal fuss.  The EPSON PictureMate PM210 accepts most memory card types, PictBridge and USB Direct Print digital devices and supports wireless Bluetooth (optional) functions.

Whichever way you choose to print, preview your photos with the wide 2.0" LCD screen.  With all the functions clearly laid out on the front control panel, navigation and photo printing functions are so easy that even the uninitiated can use the photo printer without referring to instructions.  With the EPSON PictureMate PM210, minimal fuss, maximum fun!  

Personalised fun and affordable photo printing!
To up the fun factor in photo printing, users can print with the Print Image Framer and Designer software via a PC.  Choose or design your own templates to frame your photos.  With a wide range of options, surprise your family and friends with your creativity. 

Home photo printing is now made much more affordable with the PicturePack that comes with 150 sheets of 4R photo paper.  With this package, each photo just costs an enticing S$0.30!

The EPSON PictureMate PM210 is a great companion for easy and beautiful 4R photos at home.  It is also pleasing to the eye and fits easily into any lifestyle comfortably.  Backed with the cutting edge EPSON Claria Photo Lab System and superb features, the small yet powerful 4R printer puts the fun back in photo printing.  The EPSON PictureMate PM210 is available from November 2006 and is priced at S$248. 

Note:
* The Micro-Piezo system is a proprietary print head technology designed and developed by Seiko Epson Corporation.  The prestigious Perkin Medal was conferred to its inventor, Mr Minoru Usui, for leading the research to developing the unique print head for commercial ink-jet printers.  The Perkin Medal was instituted in 1907 and is the most prestigious SDC (Society of Dyers and Colourists) medal and is only awarded in exceptional circumstances for discoveries or other work of outstanding importance in relation to the tinctorial and allied industries.

Epson and all associated marks are trademarks of Seiko Epson Corporation.

Click here to learn more about the EPSON PictureMate PM210