Singapore, 3rd November 2006 - Epson, a world leader in digital imaging, announced the launch of EPSON PictureMate PM250, which offers the highest print resolution for compact 4R photo printers.  The EPSON PictureMate PM250 is set to lead the line of Epson's latest and most advanced dedicated 4R photo printers.  Get ready for some seriously addictive printing fun - on the run!

Glam, glitz and gorgeous photos wherever you go!
Easy-to-use and fashioned like a trendy accessory, the clean lines and stylish looks of the handy EPSON PictureMate PM250 makes it a great gadget to accompany you to family gatherings or the hottest parties in town. What's more, you can add fun DisneyTM frames or clipart images to decorate your photos.  Plus, the PC-less printing feature means you can print photos on the spot, without the need to connect to a cumbersome computer.  Just plug in the optional rechargeable battery and print quality photos anytime, anywhere.

Edit and connect anyway you desire
Use the large tilt-able 2.5 inch premium photo viewer to select and edit images from memory cards, digital cameras or mobile phones.  The comprehensive set of buttons allows users to navigate, crop photos and remove red eye, without a PC.

The wide array of connectivity options on the EPSON PictureMate PM250 means you can choose between the wired or wireless options when transferring your photos from digital devices to the printer.  Enjoy great flexibility with direct printing connections using the memory card slot, PictBridge and USB Direct Print links, and optional Bluetooth support.  You can also insure your digital memories with backups to external drives or print directly from it!

Perfect photos that last with EPSON Claria Photo Lab System!
Despite its demure size and portability, the EPSON PictureMate PM250 firmly sets its priorities on quality printouts and features the latest EPSON Claria Photo Lab System.  This system, which includes the EPSON Claria PhotoEnhance software and EPSON Claria Photographic Inks, packs the same photo printing technology of its larger dedicated photo printer counterparts.     

EPSON Claria PhotoEnhance is an advanced software which automatically corrects colour and lighting imperfections in digital images.  When dealing with poorly taken photographs, EPSON Claria PhotoEnhance analyses and enhances features such as skin tones and scenery using the smart auto scene correction feature.  In keeping with Epson's reputation of developing easy-to-use products, EPSON Claria PhotoEnhance is a default function so there is no need to adjust the settings at all!   

With EPSON Claria Photographic Inks, your photos are protected from environmental elements when printed on Epson genuine paper.  Epson's new inks offer rich colour tones, excellent depth, stunning clarity and improved glossiness that outlast traditional lab photos.  For awesome prints without having to endure instruction manuals, the EPSON Claria Photo Lab System works diligently in the background without any need for you to intervene.  From start to finish, what you get is easy to achieve great-looking photos print after print. 

Award winning and advanced technology
For best photo printing results, EPSON PictureMate PM250 comes with Epson's award-winning Micro Piezo* print head and Advanced Variable Sized Droplet Technology (VSDT).  As it operates without heat, the Micro Piezo print head ensures you can print all the photos you need in a single go without having to factor in 'cooling down' time.  The Advanced VSDT allows the Micro Piezo print head to accurately lay a pattern of ink droplets on a variety of medium.  Capable of five different droplet sizes (smallest droplet at two picolitre), the print head fires smaller ink droplets for fine photos and larger ink droplets to cover larger colour blocks.  Also, with print resolutions of up to 5760dpi (the highest print resolution in compact printers), even minute details are printed with extreme clarity.    

The EPSON Claria Photo Lab System, Micro Piezo and Advanced VSDT work in harmony to offer fast printing speeds of up to 42 seconds per 4R photo.  Even for first time users, expect smooth vibrant finishes with emphasis on great tones, depth and colour gradations for all your photos. 

For a good measure of creative fun, the EPSON PictureMate PM250 also comes bundled with Print Image Framer and Designer software.  This software allows you to decorate and personalise photos with fixed or self-designed templates.  The EPSON PictureMate PM250 also supports printing of RAW format files. Great for family fun and barrels of laughs at your party, this feature is both easy to use and thoroughly enjoyable!

The EPSON PictureMate PM250 is unmatched in terms of portability, quality and style.  With the superiority of the EPSON Claria Photo Lab System, photo printing has never been more easy and fun!  Priced at S$338, grab this box of photo printing fun from November 2006.

Note:
* The Micro-Piezo system is a proprietary print head technology designed and developed by Seiko Epson Corporation.  The prestigious Perkin Medal was conferred to its inventor, Mr Minoru Usui, for leading the research to developing the unique print head for commercial ink-jet printers.  The Perkin Medal was instituted in 1907 and is the most prestigious SDC (Society of Dyers and Colourists) medal and is only awarded in exceptional circumstances for discoveries or other work of outstanding importance in relation to the tinctorial and allied industries.

Epson and all associated marks are trademarks of Seiko Epson Corporation.

Click here to learn more about the EPSON PictureMate PM250