Singapore, 9 December 2005 - Epson, the world leader in digital imaging and printing solutions has announced the launch of the EPSON Stylus Photo R230. Equipped with Photo INKdividual cartridges for greater economy, this photo printer delivers the highest quality 5760 x 1440 optimised dpi and durable high gloss BorderFree A4 photo printing. CD printing, easy application and smart software support combine to impress. 

Value for quality
"Using INKdividual cartridges, smart software applications like Photo Enhance to deliver premium photo quality and durable prints on EPSON Premium Glossy Photo Paper and Ultra Glossy Photo Paper, the EPSON Stylus Photo R230 is still amazingly priced at $228," said Mr. Siew Jin Kiat, Manager, Digital Imaging, Branded Product Division, Epson Singapore. "A best value photo printer that does not compromise on quality and usability is the promise of the EPSON Stylus Photo R230."

Besides giving high quality printouts for photographs, the EPSON Stylus Photo R230 is also capable of producing ultra-sharp black text documents by using the 3pl VSDT (Variable Size Droplet Technology) and Advanced Micro Piezo Head, which makes it an ideal printer. Printouts are produced at speeds of 15.8 page per minute (ppm) for black text and 15.3ppm for colours.

Pretty CDs
Days of unmarked or unsightly marked CDs are a thing of the past with the EPSON Stylus Photo R230. Simply customize CDs with pictures and text by using the EPSON Print CD software. The improved front-loading design also makes CD printing extremely convenient.

Colours that please the eyes
EPSON Stylus Photo R230 also features Photo Enhance with Auto Scene Detection together with Standard and Preferred (Vivid) Colour modes. Colours that are more vibrant and alive bring the best out of any image. The vibrant colours in the Preferred Colour mode are achieved by offering natural skin tones, vivid skies and lush greenery.  Photographers who demand greater control can also tweak the colours manually for preferred results.

Simple control, convenient design
For ease of ease, the EPSON Stylus Photo R230 offers a simple control panel.  With the convenient location of two USB ports, users are able to connect their PC via the front or back easily. 

Easy to use features and software for added creativity
Epson's unique driver features and the new bundled Epson software provide users with useful editing functions to deliver creative and quality printouts. By selecting the Photo Enhance mode, effects such as monochrome, sepia and parchment, as well as optimising images to look similar to silver halide prints from the photo lab, can be achieved.

Users can personalise photos using the EPSON Print Image Framer (P.I.F) and the bundled Disney frames, or design other unique frames with the PIF Designer. The convenient EPSON Web-to-Page automatically aligns Internet pages for the required paper size for printing.

Premium quality, low price
The EPSON Stylus Photo R230 delivers with CD printing capability and 5670 optimised dpi photo quality print and is available at a recommended retail price of $228.

About Epson Singapore
Epson is the world's leader in digital imaging solutions as well as printer manufacturing. The company's Singapore operation is also the Regional Headquarters of Seiko Epson Corporation. The company markets and supports Epson printers, scanners, projectors, electronic devices including liquid crystal displays, semiconductors and system devices in the ASEAN, South Asia and Oceania territories (with exception to support for electronic devices in Oceania). Epson is dedicated to creating products for the home and business markets to meet consumer needs.

About the Epson Group
Epson is a global leader in imaging products including printers, projectors and LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency.

Epson is a network of 98,480 employees in 107 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., the Group had consolidated sales of 1479.7 billion yen in fiscal 2004.