Singapore, 9 December 2005 - Epson, the world leader in digital imaging and printing solutions has announced the launch of the EPSON Stylus Photo R250. Designed to bring photo studio convenience and quality to its users, the 1.5" LCD, card slots and intelligent editing software pleases users with a PC-less high quality photo printing capability.

"A viewing screen and card slots on a photo printer capable of affordable high quality, high gloss prints is the promise of the EPSON Stylus Photo R250," said Mr. Siew Jin Kiat, Manager, Digital Imaging, Branded Product Division, Epson Singapore.  "The EPSON Stylus Photo R250 offers an opportunity to bring a photo studio home."

High Quality and Fast Prints
The EPSON Stylus Photo R250 with INKdividual Photo Dye inks offers 5760 x 1440 optimized dpi, using minimum 2pl ultra fine ink droplets and an Advanced Micro Piezo® print head for precise colour and detail.

The printer can speed through photos with its fast photo print speeds and with Epson's patented BorderFree photo printing technology, beautiful, frame-ready, borderless images can be delivered with no borders to trim or perforations to tear in all of the popular sizes.

Convenient printing with or without the PC
Users can opt to print directly from various forms of memory cards through the multiple card slots, USB Direct Print or PictBridge.  The default 4R BorderFree setting enables convenient printing and users are also able to use Photo Enhance to correct their images.

Simplicity in Control
The straightforward designed control panel makes operating the EPSON Stylus Photo R250 a simple task. One glance at the backlit LED allows users to see the paper type, paper size and print mode selections without going through tedious steps. Coupled with a1.5" LCD screen that allows for multi-angle viewing and also card slots that take most memory cards, users need only to plug in, select and print, just like they would in a photo studio.

Inking gloss affordably 
Using INKdividual Photo Dye inks with Epson Premium Glossy Photo Paper and Ultra Glossy Photo Paper for the best glossy printout, the EPSON Stylus Photo R250 delivers durable high quality, glossy prints that last as long as traditional photos. Users need only replace the colour that runs out which makes sure printing stays affordable.

Sporting supports
Besides supporting the popular 4R-sized paper, the EPSON Stylus Photo R250 also allows for 5R-sized prints.

Image Quality Enhancements
The EPSON Stylus Photo R250 utilises Epson's latest PIM III and Photo Enhance feature for colour and image enhancements, which results in improved quality in prints such as better colour saturation.

The Photo Enhance feature is able to detect when a photo contains a subject with a bright background behind it and automatically adjusts the brightness level of the subject without the user having to go through extensive and tedious image adjustment.   On top of that, software support by the Epson Creativity Suite, Epson File Manger and Easy Photo Print gives users plenty of help to create the print they aspire to own. Disney frames are also added to please the little ones.  

Economical to own, simple to use and quality printing capability to boast, the EPSON Stylus Photo R250 offers an instant studio at a recommended retail price of $288 and is available at all authorised Epson dealers.

About Epson Singapore
Epson is the world's leader in digital imaging solutions as well as printer manufacturing. The company's Singapore operation is also the Regional Headquarters of Seiko Epson Corporation. The company markets and supports Epson printers, scanners, projectors, electronic devices including liquid crystal displays, semiconductors and system devices in the ASEAN, South Asia and Oceania territories (with exception to support for electronic devices in Oceania). Epson is dedicated to creating products for the home and business markets to meet consumer needs.

About the Epson Group
Epson is a global leader in imaging products including printers, projectors and LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency.

Epson is a network of 85,647 employees in 115 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., the Group had consolidated sales of 1479.7 billion yen in fiscal 2004.