Singapore, 3rd November 2006 - Epson, a world leader in digital imaging, announced the launch of the EPSON Stylus Photo R270 photo printer.  Designed for photo enthusiasts, the new photo printer with class-leading print speeds and ultra-realistic photo printouts leaves the competition in its wake.

Speed demon!
The stylish printer in its two-tone grey outfit is capable of blazing through print jobs at dazzling speeds of up to 30 pages per minute for both black text and colour printouts.  Equally impressive, a borderless 4R printout is effortlessly churned out in as little as 13* seconds!  The EPSON Stylus Photo R270 photo printer truly understands faster is better.   

EPSON Claria Photo System - the new benchmark for photo ink systems
The EPSON Stylus Photo R270 breaks frontier by being among the first Epson printers to use the highly sophisticated EPSON Claria Photo System.  Building on Epson's reputation for innovation, the next-generation ink system promises the ultimate blend of stunning photo quality printouts with unsurpassed longevity of up to 200** years. 

The new EPSON Claria Photo System is a duo system comprising of the EPSON Claria PhotoEnhance software and EPSON Claria Photographic Inks.  EPSON Claria PhotoEnhance is an advanced software which automatically corrects colour and lighting imperfections in digital images.  When dealing with poorly taken photographs, EPSON Claria PhotoEnhance can pick out flaws and optimise features such as skin tones and scenery with its smart auto scene correction feature effortlessly.  As a default function, there is no need to adjust the settings at all! 

With EPSON Claria Photographic Inks, ink technology takes a great leap towards narrowing the gap between home versus photo lab printing.  Offering a wide colour gamut, Epson's new inks offer awesome colour richness, depth, clarity and improved glossiness comparable to the traditional prints photo labs offer.

High-resolution precision prints
Inkjet printers suffer from the common belief that print quality degrades with continuous printing.  Lay these concerns to rest with Epson's award-winning Micro Piezo*** print head system, which ensures reliability and accuracy print after print. 

The EPSON Stylus Photo R270 also comes with the Advanced Variable Sized Droplet Technology (VSDT).  According to the type of image, the Advanced VSDT allows the print head to fire up to five sizes of ink droplets (from as small as 1.5 picolitre) to help improve overall printing speed and produce subtle tone graduation in photos.

In all, the Micro Piezo print system, Advanced VSDT and the capability to print up to resolutions of 5760dpi makes the EPSON Stylus Photo R270 fully capable of producing fine prints with exceptional radiance. 

Useful features
Far from just being a print box, the EPSON Stylus Photo R270 also offers an amazing range of user-friendly features.  The advanced photo printer provides PC-less printing convenience with USB Direct Print or via PictBridge-enabled devices. 

Use the bundled EPSON Creativity Suite and express your digital creativity with personalized prints and customise CD/DVDs with a digital image of your choice.  The EPSON Creativity Suite puts a complete range of image management controls in your hands! 

The blistering EPSON Stylus Photo R270 with the superior EPSON Claria Photo System will cement Epson as the first choice for professional-looking photos.  At a highly affordable price of S$248, start spending more time enjoying your prints and less time waiting!  The photo printer is available from November 2006.

Note:
* In draft mode. 
** In dark album storage conditions. 
*** The Micro-Piezo system is a proprietary print head technology designed and developed by Seiko Epson Corporation.  The prestigious Perkin Medal was conferred to its inventor, Mr Minoru Usui, for leading the research to developing the unique print head for commercial ink-jet printers.  The Perkin Medal was instituted in 1907 and is the most prestigious SDC (Society of Dyers and Colourists) medal and is only awarded in exceptional circumstances for discoveries or other work of outstanding importance in relation to the tinctorial and allied industries.

Epson and all associated marks are trademarks of Seiko Epson Corporation.

Click here to learn more about the EPSON Stylus R270