Singapore, 3rd November 2006 - Epson, a world leader in digital imaging, announced the launch of the EPSON Stylus Photo RX590 AIO (all-in-one).  The new AIO is the region's first to be equipped with the new and sophisticated EPSON Claria Photo Lab System.  With professional printing standards, high printing speeds and abundant features, the EPSON Stylus Photo RX590 spells quality and class.  Get total performance for your photos, documents and CDs with or without a computer, and versatile Photo Direct convenience.

EPSON Claria Photo Lab System - Superior in every way
The EPSON Claria Photo Lab System represents the latest in the string of breakthroughs in Epson's long line of remarkable innovations.  Comprising of the EPSON Claria PhotoEnhance software and EPSON Claria Photographic Inks, the system ensures exceptional photo prints and print longevity that rival photo lab prints.

EPSON Claria PhotoEnhance is an advanced software which automatically corrects colour and lighting imperfections in digital images.  When dealing with poorly taken photographs, EPSON Claria PhotoEnhance analyses and optimises features such as skin tones and scenery using the smart auto scene correction feature.  Even with such marked improvements in software intelligence, it retains all the ease-of-use qualities that Epson products are known for.  As a default function, there is no need to adjust the settings at all!   

With EPSON Claria Photographic Inks, ink technology takes a great leap towards narrowing the gap between home versus photo lab printing.  Offering a wide colour gamut with 6 colour inks, Epson's new inks offer rich colour tones, excellent depth, stunning clarity and high glossiness when printed on Epson Ultra Glossy Photo Paper and Premium Glossy Photo Paper.  

Fast prints without compromising the print quality
Packed within the commanding presence of the EPSON Stylus Photo RX590 is a combination of cutting edge printing technologies that combine seamlessly to deliver high-speed printing and photos that are pure visual treats.

At photo printing speeds of 13* seconds, enduring long waits for BorderFree 4R photo printouts are history.  The EPSON Stylus Photo RX590 has been injected with a massive speed boost and boasts print and copy speeds of up to 30 pages per minute for both black text and colour prints.

High quality output with incredible printing speeds is made possible with the award-winning Micro Piezo** print head and Advanced Variable Sized Droplet Technology (VSDT).  Micro Piezo ensures consistency in every print, while the Advanced VSDT is calibrated to fire five different ink droplet sizes.  Ink droplets as fine as 1.5 picolitre can be discharged at resolutions up to 5760dpi. 

Connect anyway you like
With countless connectivity options, you can connect your digital device to the EPSON Stylus Photo RX590 anyway you want.  Choose between wired options with USB Direct Print and PictBridge devices; or, the wireless alternative via IrDA and Bluetooth (optional).  If you prefer to work from memory cards, the built-in card slots accept all common digital storage formats. 

The EPSON Stylus Photo RX590 is also robust and versatile enough to operate as a standalone without PC interface.  This is possible with a 2.5" LCD screen capable of brilliant and clear visual preview of images before you begin printing.  Whether you use the LCD for viewing, selecting or editing, navigation is convenient and simple with clearly marked buttons in an intuitive layout.  For high capacity memory cards with hundreds of images, the exclusive Print-by-date mode helps to quickly sort your photos.  When it is time to print, the EPSON Stylus Photo RX590 automatically analyses and adjusts the color and lighting of each image, plus easily removes common red-eye situations when users choose to print with EPSON Claria PhotoEnhance.

Printing, copying and scanning prowess within
Equipped with high-resolution scanning, this powerful performer makes it easy to restore colour to old, faded photos for brilliant reprints and enlargements - PC-less!  You can even print directly onto inkjet-printable CDs/DVDs for professional-looking results without fumbling with messy labels.  For that extra touch, you can also design and print a liner for the CD/DVD jewel case using the bundled EPSON PrintCD software.

From printing photos that last generations in a matter of seconds, to the combined convenience and ease-of-use of an AIO, the EPSON Stylus Photo RX590 is nothing short of a trailblazer in every sense.  Available from November 2006, the EPSON Stylus Photo RX590 is priced at S$418.

Note:
* In draft mode. 
** The Micro-Piezo system is a proprietary print head technology designed and developed by Seiko Epson Corporation.  The prestigious Perkin Medal was conferred to its inventor, Mr Minoru Usui, for leading the research to developing the unique print head for commercial ink-jet printers.  The Perkin Medal was instituted in 1907 and is the most prestigious SDC (Society of Dyers and Colourists) medal and is only awarded in exceptional circumstances for discoveries or other work of outstanding importance in relation to the tinctorial and allied industries.

Epson and all associated marks are trademarks of Seiko Epson Corporation.

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