Champion Brands: Epson and the MERCEDES AMG PETRONAS Formula One Team


Epson's global partnership with the MERCEDES AMG PETRONAS Formula One team marks the joining of two brands committed to the relentless pursuit of innovation, global leadership and the creation of high-quality products.





As 2014's world champions, MERCEDES AMG PETRONAS are geared up and determined to excel in 2015's Formula One season. Not only does the 2015 season see them return as champions, it also sees Epson become the team's preferred supplier and team partner for inkjet printers, scanners, 3LCD projectors and wearables - including smart glasses and health/sport sensing products.

Epson is working with the team on a number of product integration initiatives. For instance, portable printers and scanners have been introduced trackside to assist team operations, and there are projects underway involving both the Moverio smartglasses, and the Runsense™ and Pulsense health sensing products.

MERCEDES AMG PETRONAS is one of the most competitive teams in Formula One, with a driver pairing consisting of double World Champion Lewis Hamilton (who moved from McLaren for the 2013 season after Michael Schumacher's retirement) and multiple Grands Prix winner Nico Rosberg.





Alignment and synergy

The global partnership sees the alignment of two champion brands committed to the relentless pursuit of innovation, the attainment of global leadership positions and the creation of products that emotionally engage stakeholders worldwide. It also brings together two organisations with many synergies, but also two brands that share a strong commitment to minimising environmental impact.

Epson, for example, aims to achieve a 90% reduction in CO2 emissions versus the environmental impacts of current and future operations by 2050, partially by reducing the environmental impact of its manufacturing processes but also by reducing the impact of its products during use. While multiple innovations by Mercedes led to the development of the MERCEDES AMG PETRONAS F1 W05 F1 Hybrid race car, which is 30% more fuel efficient than its predecessor and has also delivered real-world benefits in the S 500 Plug-In Hybrid and other Mercedes-Benz road cars.

The worlds of technology and motorsport evolve at a breakneck pace, and so too will the global partnership between Epson and MERCEDES AMG PETRONAS. This page will be updated with more information as the relationship flourishes.



Read the news release:

Epson and the MERCEDES AMG PETRONAS Formula One™ Team Global Partnership Brings together Technology Leaders
http://global.epson.com/newsroom/2015/news_20150128.html

Link to 2015 F1 schedule:
http://www.formula1.com/races/calendar.html

MERCEDES AMG PETRONAS Formula One™ Team:
http://www.mercedesamgf1.com/en/