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Regional Product Management Executive
Manage the relevant Business Unit in the area of Product Marketing to effectively ensure achievement of the Business
Responsible for managing and implementing marketing activities through research, strategic planning and implementation.
To provide necessary marketing support to Epson’s Regional Sales Companies to ensure achievement of sales targets and other deliverables.
Work closely with regional sales companies to achieve sales and other set targets
Monitor regional offices’ Sell-in/Sell-out/Sell-Through region-wise/channel type to ensure healthy sales and inventory situation.
Monitor market activities and data (internal derived and syndicated) region wise / category wise for Epson/competition market share.
Conduct market Research, translate key competitor, consumer and technology trends into sound business decisions
Understanding consumer needs and behavioural patterns to identify appropriate products/services for different segments
Define product strategy and influence product road map
Manage product life cycle
Develop and adapt pricing strategy based on internal and external trends
Formulate appropriate Go-To-Market strategies
Provide support to regional offices by way of product training, business support and channel/business strategy
To plan all support activities with effective return on investment on money spent
Work closely with Regional Marcom team to roll out effective communication to market/end users.