Regional Marketing Communications Specialist
Responsible for planning, coordination and execution of all marketing and communications activities in SEA region (S’pore, Malaysia, Indonesia, Thailand, Philippines and Vietnam) such as collateral production, advertising and promotional materials and all efforts required to effectively represent the company and events to customers and stakeholders.
Job Description
- As key member of the regional Marcom team in organising and executing marketing support activities for launch of new products for office & commercial applications
- Responsible for materials creation liaison/collate/softcopy preparations for key product launches and working closely with Digital & PR members to ensure 360 integration of collaterals and product messaging to enhance brand presence in a harmonised manner, integrating with web/social media
- Work closely with business units to understand customer journey, type of interaction with target segment, ensuring that creative assets are engaging, strategic and in line with business objectives of product category and vertical market engagements
- Identify new content types and pitch creative ideas for both traditional & digital platforms to product teams; to influence and provide directions to internal and external teams on the integrated campaign approach for key product launches
- Liaison with external vendors/agencies to follow-up on matters and assisting team to gather resources required for production of Marcom materials (Marketing collaterals such as print ad, video, brochures, POS materials, digital & social media assets, etc)
- Liaison across Product Business Unit & regional Epson sales countries for timely tracking of deliverables, effective implementation and roll-out by sales countries to ensure consistency for localized executions in the region
- Able to provide insights and review a piece of creative to check against Epson Brand Messaging, Visual and Logo guidelines
- Monitor market situation across the SEA region & competitors movement to gain Market Insights through formal/informal market research via social media and during country market visits
- Facilitate internal documentation, filing and processing of quotations and invoices from vendors, and provide admin support to Marcom Dept for vendor contract renewals
- Assist Marcom Dept in stock count of corporate gift inventory and reporting of stock status during annual inventory audit
Relationship Management
- Reports to: Marcom Team Lead
- Internal Contacts: Product Business Units
- External Contacts: Creative agencies, business associates, and Country Marcom team
Requirements
- Degree in Marketing Communications / Marketing / Business related subject
- Good eye for details and aesthetic
- Good interpersonal and communication skills
- Good command of written and spoken English to edit copy for mistakes
- Initiative and a team player
- Resourceful, flexible and responsive in dealing with people
- Experience in collateral production, marketing and project management is an advantage
- Computer skills with proficient in MS Office applications
- Willing to travel
Interested applicants, please submit your resume to hradm@esp.epson.com.sg